DIRECTOR OF MARKETING
We are currently accepting applications for this position! Any vegan from anywhere in the world is welcome to apply!
Join our mission to revolutionize the plant-powered universe as our MARKETING SUPERHERO, propelling The Vegan Gym and the Vegan Superhero Academy to soaring new heights!
About The Vegan Gym
We are on a mission to help 1,000,000 vegans get into the best shape of their lives. We firmly believe that the more healthy, fit vegans there are in the world, the faster veganism will spread. Let’s work together to inspire change, spread compassion, and challenge the status quo! 💪🌱
Our main offer is our 1-on-1 coaching program, the Vegan Superhero Academy (VSA). We designed this online health and fitness program to help vegans look and feel their best. Since 2018, our team has coached over 2,000 vegans from around the world to help them transform their bodies and lives.
Combine that with our amazing reviews, and it’s no surprise that the Vegan Superhero Academy has become the most trusted vegan coaching program in the world! Check out the video below to learn about our VSA community.
Our Core Values
Our Core Values are the heart and soul of our incredible team. If you don’t think, “HECK YEAH! I’m 100% aligned with these Core Values!!” after reading them, then The Vegan Gym is not the right team for you. It is IMPERATIVE that you align 100% with our Core Values.
Role Overview
The Vegan Gym is at the forefront of the vegan health and fitness movement, offering unparalleled online coaching services to those passionate about plant-based living and optimal health. As we continue to grow and impact more lives, we're looking for a dynamic, skilled Director of Marketing to join our team. This is a full-time, remote position. This role is perfect for a marketing professional who thrives in a fast-paced environment, possesses a diverse skill set across various marketing disciplines, and is eager to drive our brand to new heights.
As the Director of Marketing with The Vegan Gym, you'll have the unique opportunity to work directly under the guidance of our CEO, alongside our Sales and Creative Directors. Your role will encompass a wide range of responsibilities, from crafting compelling copy and building effective marketing funnels to executing sophisticated media buying strategies across multiple platforms. Your work will not only contribute to our company's growth but also spread the message of veganism, which will help people while saving animals and our planet! 🐮🌎❤️
To learn just how much our Vegan Superhero Academy coaching program changes lives, please watch Mikey’s story below.
Key Responsibilities
Collaborate closely with the CEO, Sales Director, and Creative Director to create compelling new offers that resonate with our audience and propel all marketing initiatives.
Master and implement cutting-edge copywriting techniques, utilizing AI tools to enhance creativity and effectiveness across all marketing channels.
Design and optimize marketing funnels that convert leads into loyal customers, enhancing the customer journey at every touchpoint.
Lead our paid advertising campaigns, with a focus on scaling demand and engagement through strategic media buying across platforms such as Facebook, Instagram, YouTube, Google, TikTok, and Pinterest.
Continuously optimize our websites (TheVeganGym.com and VeganSuperheroAcademy.com) for conversions, ensuring a seamless user experience.
Craft and send engaging weekly email newsletters to bring our audience as much value as possible. Implement a jab, jab, jab, right hook value and offer sequence that includes creative, compelling offers that resonate with our audience.
Spearhead the development of new marketing materials and pages for upcoming products and programs, ensuring they align with our brand's mission and values.
Assist in managing our content calendar and content publication schedule, ensuring a consistent and impactful online presence.
Analyze data to drive decisions, using insights to optimize marketing strategies and improve conversion rates.
9 Characteristics You Will Need To Succeed In This Position
Resiliency: the #1 trait in winners. Are you able to quickly recover from difficulties or from campaigns that don’t work and try something else? Are you open to new ideas, to taking the best from a multitude of tactics and cobbling together something new? Can you adapt quickly to the rapidly changing landscape of user acquisition tactics?
Relentlessness: the #2 trait in winners. Do you have a track record of keeping going against all odds? Are your ongoing attempts creative, or do you keep doing the same old thing while expecting a different outcome?
Curiosity: Can you stay abreast of and suck up lots of information, process it, and incorporate it into your strategy — even if that means recognizing and then ignoring what you’ve previously learned?
Product/Market Fit & Vision: Can you identify the pain points that phenomenal services and products (like the Vegan Superhero Academy) address and communicate the solution succinctly?
Fearlessness: Are you willing and able to take on any project in any vertical without any prior knowledge? Do you have a track record of experience across a range of verticals?
Resourcefulness: Do you find ways of turning nickels into dimes and dimes into dollars? Can you find the best way to solve any given challenge with the least amount of effort and cost?
Debatable: People with big vision, strong opinions, and solid principles love to debate their ideas and every aspect of what they bring to the table. You are unlikely to succeed in this position if you’re unwilling to engage in a vibrant, challenging, and sometimes uncomfortable debate. If you are hard to talk to, that’s a problem. Communication is a vital skill for all positions on our team.
Networkability: Can you get to anyone, or do you need someone to hold your hand as you walk into a room?
Charisma: There is no substitute for your ability to get people to embrace The Vegan Gym’s vision. You can call it leadership, sales, or charm. It’s all the same thing at the end of the day: your ability to get people to embrace The Vegan Gym’s mission and vision for the future.
Requirements
This role is tailor-made for an experienced marketing all-rounder who thrives in a vibrant, fast-paced environment and is eager to apply a broad skill set toward meaningful impact. From crafting compelling narratives to strategizing digital campaigns that resonate and convert, you'll be at the heart of our mission to inspire a healthier, plant-based lifestyle across the globe. If you're ready to bring your creative flair, analytical prowess, and marketing expertise to a team that values innovation and results, read on to see if you have what it takes to excel in this pivotal role:
To be eligible for this role, applicants must:
Be vegan 🌱
Be 100% aligned with our Core Values
Be highly competitive and on FIRE to make a massive impact in the world! 🔥
Have a love for building brands, marketing, and copywriting
Have an extremely high level of work ethic
Technical Skills and Experience:
Copywriting: Demonstrated ability in crafting compelling marketing copy across various formats, including ads, newsletters, landing pages, and more. Experience in the health and fitness industry is a huge plus. And experience with AI tools for writing and content creation is a plus.
Funnel Building: Proven experience in designing, implementing, and optimizing marketing funnels that effectively guide users from awareness to conversion.
Media Buying: Knowledge of and experience with running, testing, and optimizing paid advertising campaigns across multiple platforms (Facebook, Instagram, YouTube, Google, TikTok, Pinterest). While prior media buying experience across all these platforms is not mandatory, a willingness to learn and master these skills is essential. In this position, we will give you exclusive access to a top-tier media buying course for training.
Digital Marketing Tools: Familiarity with digital marketing tools and platforms, including Google Analytics, email marketing software, and content management systems.
SEO: Understanding of basic SEO principles and how to apply them to increase visibility and traffic.
Soft Skills:
Creativity and Innovation: Ability to think creatively and develop innovative marketing strategies that align with the company's mission and brand voice.
Analytical Skills: Strong analytical skills to interpret data, measure campaign performance, and make data-driven decisions.
Continuous Learning: A keen interest in staying up-to-date with the latest marketing trends, tools, and techniques.
Detail-Oriented: High attention to detail, especially in analyzing campaign data, managing content schedules, and ensuring all marketing materials are free from errors.
Communication: Excellent verbal and written communication skills, which are necessary for crafting compelling copy and collaborating effectively with team members and partners.
Cultural Fit and Personal Attributes:
Passion for Veganism and Fitness: Genuine interest in and commitment to promoting veganism and fitness, aligning with The Vegan Gym's mission.
Adaptability: Ability to thrive in a dynamic, fast-paced environment, managing multiple projects simultaneously.
Team Collaboration: Willingness to work closely with different team members, contributing to a cohesive team environment.
Problem-Solving: Strong problem-solving skills, with the ability to tackle challenges creatively and effectively.
Autonomy: Comfortable working independently, taking initiative, and owning projects from conception through execution.
This opportunity is not just about growing with us—it's about leading the charge in a movement that matters. If you're as excited about making a difference as you are about marketing, we can't wait to meet you.
Benefits
There are many perks to this position:
You can work from home (or anywhere in the world) 🌎
In driving forward our growth through your marketing efforts, you'll have a direct role in transforming thousands of lives and have the opportunity to watch their transformations from start to finish! 💪
The opportunity to spend all of your work time with other awesome vegans! Our entire team and all of our clients are vegan! 🌱🐮🐷🐔😊
You will have paid time off and can work flexible hours.
A dynamic, supportive, and purpose-driven work environment. ❤️
There is huge growth potential and endless opportunities within our fast-growing team! 🔥
The chance to make a significant impact in promoting health, wellness, and veganism.
Limitless opportunities for personal and professional growth! 🚀 For example, at The Vegan Gym, we have a Team Book Club that allows us to grow and learn together. Some recent books we’ve read as a team include Atomic Habits by James Clear, Extreme Ownership by Jocko Willink and Leif Babin, Shoe Dog by Phil Knight, Unreasonable Hospitality by Will Guidara, and The Ideal Team Player by Patrick Lencioni.
Furthermore, we’ve purchased resources like an advanced AI copywriting course and the best media buying course available worldwide (a $15,000 investment) to help you hone your marketing skills.
Company-covered travel and accommodation expenses for attending team events like our Vegan Superhero Retreats (see video below). Attendees have called this retreat “The BEST experience of my life!” and “A truly life-changing experience.” One attendee who has been to hundreds of vegan events over the past 30 years called the Vegan Superhero Retreat “the best vegan event in the world.” You don’t want to miss the power of this special experience!
Note: We currently do not provide health insurance or a 401K plan. We are a small company, and insurance costs are prohibitively expensive. But we do offer health and fitness coaching from our world-class team to help you feel (and look) your best! 😄
Why You'll Love Working With Us:
Impact: Every day, you'll be directly contributing to the betterment of people's lives while saving animals and the planet! 🐮🌎❤️
Culture: Join a team where hard work is celebrated, and wellness is not just preached but practiced.
Growth: We're on a fast track to becoming the go-to vegan health and fitness platform, offering unparalleled opportunities for personal and professional development.
Flexibility: Enjoy the freedom to innovate and operate in a way that maximizes your strengths and impact.
COMPENSATION
This is a performance-based role with unlimited performance bonuses and a base salary of $60,000 to $80,000 USD that reflects your experience.
Performance Bonuses: Earn up to $50,000+ annually for exceeding targets, with a guaranteed minimum of $20,000 for meeting baseline objectives.
This package is designed to reward your direct impact on our growth and success. We're looking for a driven marketer ready to make a significant contribution to The Vegan Gym's journey. If you're eager to see your work translate into tangible results that transform lives while saving animals and be financially rewarded for your efforts, we'd love to have you join our team!
PLEASE NOTE: Please take your time to answer each question in detail. We receive many applications, and we are unable to interview every applicant. Please be sure your application stands out!
Want to Learn More?
If you would like to learn more about our team and company before applying, feel free to watch this 12-minute video of The Vegan Gym Story, listen to OUR MISSION podcast episode in which The Vegan Gym founders (Leif and Anders) talk about The Vegan Gym’s mission in detail, or listen to The Vegan Gym’s Core Values podcast episode in which Leif and our team’s COO, Daphne, discuss what our 5 Core Values mean to us. Enjoy! 😊
