CONTENT GROWTH MANAGER
We are currently accepting applications for this position!
Are you a highly driven and adaptable individual with a talent for writing, organizing, and managing content workflows? Do you thrive in a fast-paced, purpose-driven environment where your work directly impacts lives, animals, and the planet? Join The Vegan Gym as our Content Growth Manager and play a pivotal role in growing our brand, building strong connections with our audience, and driving forward our mission to help one million vegans get into the best shape of their lives! 🚀
About The Vegan Gym
At The Vegan Gym, we’re passionate about health, fitness, and compassion. We are on a mission to help 1,000,000 vegans get into the best shape of their lives. We firmly believe that the more healthy, fit vegans there are in the world, the faster veganism will spread. Let’s work together to inspire change, spread compassion, and challenge the status quo! 💪🌱
Since 2018, we’ve helped over 2,500 vegans transform their lives through our coaching programs, including the Vegan Superhero Academy and our brand-new program, the Vegan Women’s Circle. Our team creates impactful, high-quality content to inspire and educate our growing audience across social media, email, and beyond.
Combine that with our hundreds of 5-star reviews, and it’s no surprise that we’ve become the most trusted vegan fitness coaching team in the world! Check out the video below to learn about our community.
Our Core Values
Our Core Values are the heart and soul of our incredible team. If you don’t think, “HECK YEAH! I’m 100% aligned with these Core Values!!” after reading them, then The Vegan Gym is not the right team for you. It is IMPERATIVE that you align 100% with our Core Values.
Role Overview
As Content Manager, you’ll oversee the creation, distribution, and optimization of organic content across our platforms, including Instagram, YouTube, and email. You’ll work closely with Leif (CEO), Dr. Daphne Bascom (COO), and our creative team to manage the entire content lifecycle. From building detailed publishing calendars to analyzing performance metrics, you’ll ensure our content aligns with audience needs and achieves key growth metrics, including:
Growing our email list to 150,000 subscribers by the end of the year.
Expanding our YouTube channel to 250,000 subscribers by the end of the year.
Increasing engagement and reach across Instagram and Facebook.
You’ll act as the "air traffic control" for content production and distribution, managing workflows, coordinating with contractors, and ensuring that every piece of content resonates with our audience and drives results.
Your work will not only contribute to our company's growth but also spread the message of veganism, which will help people while saving animals and our planet! 🐮🌎❤️ To learn just how much our coaching changes lives, please watch Mikey’s story below.
Key Responsibilities
Content Strategy & Execution: Lead the repurposing of pillar content (created by Leif and Daphne) into a variety of formats, including YouTube videos, Instagram Reels, podcasts, email campaigns, and articles.
Project Management: Organize and oversee publishing calendars in Asana, tracking content workflows and timelines across multiple team members, contractors, and creative contributors.
Community Engagement: Monitor and respond to comments, engage with online communities, and direct content strategy based on audience feedback and trends.
Email Marketing: Manage and grow our email subscriber base with value-driven campaigns through Drip, fostering strong connections with our audience and generating consistent client leads.
Analytics & Optimization: Track and analyze key performance metrics across platforms. Use insights to refine strategies, improve growth, and align content with audience demand.
Team Coordination: Collaborate with graphic designers, videographers, and other team members to bring content projects to life. Delegate tasks effectively while maintaining high-quality standards.
WHAT YOU BRING TO THE ROLE
If you're ready to bring your creative flair, analytical prowess, and marketing expertise to a team that values innovation and results, read on to see if you have what it takes to excel in this pivotal role:
Proven Results: Demonstrated success in growing YouTube channels, Instagram accounts, and email lists. You have experience managing content workflows and scaling organic reach.
Strong Writing Skills: Exceptional copywriting ability, with a knack for crafting compelling content that aligns with our mission and tone.
Organizational Mastery: You excel at managing complex timelines, multiple projects, and diverse teams. As the "air traffic control," you thrive on keeping everything running smoothly.
Creative Vision: A good eye for design and the ability to collaborate with or recruit creatives to execute a specific vision.
Growth Mindset: You’re driven to continuously improve, measure progress, and adapt strategies to achieve higher metrics.
Analytical Acumen: Comfort with tracking data, analyzing trends, and identifying opportunities for optimization.
Technical Proficiency: Familiarity with tools like Asana, GoHighLevel, and Drip, as well as a working understanding of SEO principles.
Adaptability & Problem-Solving: You’re solution-oriented and thrive in a dynamic, fast-paced environment where priorities can shift.
To be eligible for this role, applicants must:
Be vegan 🌱
Be 100% aligned with our Core Values
Be highly competitive and on FIRE to make a massive impact in the world! 🔥
Have a love for building brands, relationships, marketing, and copywriting
Have an extremely high level of work ethic
A role for the passionate and purpose-driven:
This isn’t a standard 40-hour-per-week, punch-in-punch-out job. If you’re looking for a typical 9-to-5 role, this probably isn’t the right fit. At The Vegan Gym, we’re driven by our mission to help vegans transform their lives and spread compassion—and we’re looking for someone who shares that passion.
This role requires a high level of ownership and initiative. While we value work-life balance and flexibility, success in this position means being proactive, adaptable, and ready to push forward initiatives without constant oversight. You’ll need to think critically, take responsibility for results, and engage deeply with our mission and audience.
Benefits
There are many perks to this position:
You'll have a direct role in transforming thousands of lives and have the opportunity to watch their transformations from start to finish! 💪
The opportunity to spend all of your work time with other awesome vegans! Our entire team and all of our clients are vegan! 🌱🐮🐷🐔😊
You will have paid time off and can work flexible hours.
You can work from home (or anywhere in the world) 🌎
A dynamic, supportive, and purpose-driven work environment. ❤️
You will have plenty of growth opportunities within our fast-growing team! 🔥
The chance to make a significant impact in promoting health, wellness, and veganism.
Limitless opportunities for personal and professional growth! 🚀 For example, at The Vegan Gym, we have a Team Book Club that allows us to grow and learn together. Some recent books we’ve read as a team include Atomic Habits by James Clear, Extreme Ownership by Jocko Willink and Leif Babin, Shoe Dog by Phil Knight, Unreasonable Hospitality by Will Guidara, and The Ideal Team Player by Patrick Lencioni.
Company-covered travel and accommodation expenses for attending team events like our Vegan Superhero Retreats (see video below). Attendees have called this retreat “The BEST experience of my life!” and “A truly life-changing experience.” One attendee who has been to hundreds of vegan events over the past 30 years called the Vegan Superhero Retreat “the best vegan event in the world.” You don’t want to miss the power of this special experience!
Note: We currently do not provide health insurance or a 401K plan. We are a small company, and insurance costs are prohibitively expensive. But we do offer health and fitness coaching from our world-class team to help you feel (and look) your best! 😄
Why You'll Love Working With Us:
Impact: Every day, you'll be directly contributing to the betterment of people's lives while saving animals and the planet! 🐮🌎❤️
Culture: Join a team where hard work is celebrated, and wellness is not just preached but practiced.
Growth: We're on a fast track to becoming the go-to vegan health and fitness platform, offering unparalleled opportunities for personal and professional development.
Flexibility: Enjoy the freedom to innovate and operate in a way that maximizes your strengths and impact.
COMPENSATION
This is a performance-based role with a base salary of $60,000 to $70,000 USD, depending on experience, plus performance bonuses.
Performance Bonuses: Earn up to $30,000+ annually for exceeding targets, with a guaranteed minimum of $10,000 for meeting baseline objectives. Top performers can earn a total annual compensation of $90,000+.
This package is designed to reward your direct contributions to our growth and success. We’re looking for a dedicated content professional who is ready to play a vital role in The Vegan Gym’s mission. If you’re excited to see your work create tangible results, inspire transformation, and help save animals, all while being financially recognized for your efforts, we’d love to welcome you to our team!
PLEASE NOTE: Please take your time to answer each question in detail. We receive many applications, and we are unable to interview every applicant. Please be sure your application stands out!
Want to Learn More?
If you would like to learn more about our team and company before applying, feel free to watch this 12-minute video of The Vegan Gym Story, listen to OUR MISSION podcast episode in which The Vegan Gym founders (Leif and Anders) talk about The Vegan Gym’s mission in detail, or listen to The Vegan Gym’s Core Values podcast episode in which Leif and our team’s COO, Daphne, discuss what our 5 Core Values mean to us. Enjoy! 😊
