Coach ruari’s Story
Ruari became vegan in 2017 after watching the documentary Earthlings and learning about the gravity of the problem with the agriculture industry. He later got into fitness and found a love for bodybuilding, but struggled to find a coach that was both vegan and an experienced bodybuilder. He chose to take up the challenge and become a certified personal trainer (ISSA) and earn his Level 1 Precision Nutrition certification. Growing up in Devizes, UK (a small farm town) he felt there was more for him out there and has now traveled over 20+ countries, gaining a greater understanding of culture, communication, and people.
He is a huge advocate for mental over physical, meaning that your mind controls what goals you can achieve and therefore is the most important muscle to train. He intends to compete in bodybuilding soon with the ultimate goal of making a name for himself and in turn vegans within the bodybuilding world.
He has a genuine love for people and learning their stories, and is passionate about creating a unique experience by helping people overcome their obstacles and therefore achieving things they never thought were possible.